Her mother was her first tailoring and couture teacher and this led her to continue her educations in the Technical-Vocational Art Academy of Iran and got a degree in Haute Couture. She has been working in this field since 2004. During her carrier as a fashion designer in Iran, she had to face different obstacles as suitable working environment did not exist in that sector. She was always looking for a flexible and more established fashion scene to manifest her talent and abilities. She has always considered herself as a fashion scholar as she says: “I trained my eyes for a better view of all surrounds me” and this helped her to understand her surroundings and get inspiration from her everyday life.
You can always find some elements from my homeland Iran. This is where I come from and my true identity lies there. This is the land where sources for creativity and inspiration are endless. I would always like LIDA NOBA to represent my culture in some way that it is easily understood worldwide. I appreciate the small things in life and I try to reflect and incorporate this in my work
Lida presented LIDA NOBA SS2015 collection in Mode Suisse Edition 8 in Zürich and Geneva, among other great Swiss fashion designers.
She also presented some looks from her latest collection AW16 at Swiss Textiles parliament show in Bern.